Rihanna ‘Fenty Skin’: release date, products, where to buy & more
28 July 2020, 13:56 | Updated: 8 February 2021, 17:41
Rihanna stars in the latest Fenty Skin commercial, launching a new eye gel-cream.
Rihanna has already found success within her music career, her fashion brands and her make-up empire.
Rihanna 'cancels plans for ninth album' to launch skincare range
However, the 32-year-old star has pushed herself once again, with her new skin care beauty brand 'Fenty Skin' – which is a gender neutral skincare brand.
Find out more about 'Fenty Skin' below.
Rihanna launches Fenty Skin line
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What is 'Fenty Skin'?
Rihanna, 32, announced her skincare company 'Fenty Skin' on Instagram, by sharing a bare-faced skincare routine promo video.
The singer is apparently aiming to become a 'beauty billionaire' with the potential success her skincare business may bring.
Rihanna announces the launch of 'Fenty Skin'. Picture: Instagram RiRi fans first got an incline of the skincare line when a trademark for Fenty Skin was filed with the United States Trademark And Patent Office, back in March 2019.
According to the trademark registration, the line is targeted at 'medicated and non-medicated skincare, soap, body care and personal care products and related accessories such as kits, tools and applicators.
Hip-hop stars Lil Nas X and Asap Rocky have starred in Rihanna's Fenty Skin campaigns.
Speaking on the launch of her gender neutral skincare brand, Rihanna said, 'I’ve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!!'
Rihanna also revealed the product is coral reef friendly, and revealing that the product packaging is recyclable.
"You just buy the outside packaging once, and from there you just keep refilling and you can recycle," she says in a YouTube video.
On Monday (Jul 27) Rihanna shared a promotional video for Fenty Skin, where the star details her skincare journey.
RiRi captioned the video "my skincare journey has been quite complex...some parts of my face are oily, some are dry, fatigue from travel, plus I have super sensitive skin, and chile now being in my 30s?!!"
The star continued "making @fentyskin was a challenge to cover all bases and thinking of the many skin types that are out there! But y’all know I love a good challenge 💪🏿🧖🏿♀️ ...check it out on youtube.com/fentyskin"
Watch below.
BEHIND FENTY SKIN WITH RIHANNA
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What products will 'Fenty Skin' offer?
The teasing promo video of Rihanna doing her skincare routine in the bathroom shows the star, with the first three products Fenty Skin is launching with.
The first Fenty Skin products were released on July 3, which consisted of a cleanser, toner, and and moisturizer.
Underneath the comments to RiRi's post, a fan wrote "I hope this is great for sensitive skin! My skin is sensitive AF!"
Rihanna replied "Same! I get so scared to try new product! But I made this with love for my sensitive skin gang!"
The products all live in airless packaging which helps keep the ingredients from reacting to harmful substances in the air.
On Sunday (Feb 7) Rihanna posted a commercial, which shows the star using her newest product - Flash Nap Fenty Skin Instant Revival Eye Gel-Cream.
In the video, Rihanna is standing in front of a mirror and applying the cooling cream and concealer combination.
The singer and skin care line founder explains in the commercial that the goal is to get a well-rested look even if you barely get sleep.
Rihanna shows off her flawless complexion in commercial for her Fenty Skin eye gel-cream
The ingredients in the eye cream include horse chestnut, Persian silk tree, and green tea help deliver on the promise to get rid of puffy eyes and dark rings.
Rihanna also demonstrated how to use an optional mini eye-massage tool to help with the application of the cream-gel.
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When can I buy 'Fenty Skin'?
Rihanna said the skincare range will be "the new culture of skincare".
The range is available to buy exclusively on fentyskin.com.
Rihanna squeezes a peachy substance before applying it to her face in 'Fenty Skin' promo video. Picture: Instagram -
Where can I get 'Fenty Skin' in the UK?
Fenty Skin products are available to purchase and ship worldwide on fentyskin.com.
Harvey Nichols and Boots also sell 'Fenty Skin' in the U.K.
INTRODUCING THE NEW CULTURE OF SKINCARE | FENTY SKIN
