Kim Kardashian's SKIMS campaign accused of photoshopping Tyra Banks' body

7 April 2022, 12:18

Victoria’s Secret models reunite in Kim Kardashian’s SKIMS Fits Everybody commercial

Kim Kardashian's shape wear brand has been criticised for "heavily photoshopping" model Tyra Banks' body in their latest campaign photos.

Kim Kardashian’s shapewear brand SKIMS has been criticised by fans after the latest campaign appears to have heavily photoshopped Tyra Banks' body.

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The iconic supermodel took part in the underwear shoot alongside Heidi Klum, Alessandra Ambrosio, Candice Swanepoel, and Kim herself – who was pictured in the middle.

SKIMS has been called out for appearing to have heavily photoshopped Tyra Banks' body in their new campaign. Picture: Getty

While many fans were excited to see the combination of celebrities photographed for the campaign, many did claim that Kim and Tyra appeared to have been photoshopped.

One fan wrote: “Tyra seems to be a victim of extreme photoshop in this one – where did her body go?”

I recently started following @problematicfame on Instagram & it should be a follow for everyone. It is INSANE the amount of photoshopping that happens and it's nice to see it called out. Today's covers how @tyrabanks was edited to look like @KimKardashian for the @skims release. pic.twitter.com/P5BeQA5GTw
— Maureen Alley (@MaureenAlley) April 4, 2022

Another fan wrote: "Appalled to see the amount of photoshop done to Tyra Banks’ body in Kim Kardashian ’s new SKIMS campaign"

A third fan wrote: "These pics are stunning but Tyra looked so gorgeous naturally and this editing is so bizarre and unnecessary?"

The Instagram account Problematic Fame, which posts about awareness of Hollywood beauty standards, said the new SKIMS campaign failed to represent “body positivity and inclusivity”.

in a post, the page owner wrote: “For a brand that prides themselves on body positivity and inclusivity, this is low.In what world does editing Tyra’s body into a clone of Kim endorse any sort of body positivity and inclusivity?"

It continued to read: "Tyra’s body is perfect, this photoshop is horrendous and completely unnecessary, disappointing @skims.”

Posting a shot of Kim and Tyra side-by-side from the SKIMS photoshoot, Problematic Fame added: “Their bodies are nowhere near identical in real life... this is insane to me.”

Fans took to Twitter to responds to the Skims campaign, highlighting that the models should

why did you photoshop them? specifically Tyra???
— paigeupdateslorenze (@LorenzeUpdates) April 4, 2022

WHY did you edit and photoshop Tyra? She is naturally BEAUTIFUL pic.twitter.com/ZallZccHTa
— Beessch (@BeesschIam) April 6, 2022

Tyra’s photoshop is horrible. It’s so obvious on the right leg.
— Black Air Force Energy (@GlamazonJay) April 6, 2022

The amount of photoshop done to this just surprises and disappoints me at the same fking time. This is the fking reason why the world has body shaming issues. You are setting unrealistic standards through your campaign and you are not even bothered about it. F*ck this.
— Aprajita Vaid (@heavysleeper3) April 6, 2022

Tyra recently expressed her excitement working alongside Kim and the other models for the SKIMS campaign,

Taking to Instagram, Banks wrote: “When @KimKardashian called me with the idea to reunite these incredible women and me for @SKIMS, I was intrigued. And here we are!"

The Next Top Model judge added: “I hadn’t modelled lingerie and undergarments since I retired from the runway, but it was like riding a bike. The poses came back fiercer than before! I’m rocking their Fits Everybody collection which is just as comfy as it looks. And yep, Kim... I’m now obsessed.”